The Power of Data

TV news on screen at local pub
April 27, 2016

TV news on screen at local pub While watching the Northeast primary results roll in last night – Steve Kornacki breaking down the results for us and potential paths forward, or lack thereof, for anyone not named Clinton or Trump – I was reminded of the power of data in driving forward a media narrative.

Right now many tech brands sit on top of, or have the capability of creating, a mountain of wonderfully illuminating data that, when strategically applied, can provide lift to a product announcement, trend story in the news, or even a partner release.

But how do companies make the most of data to create buzz around their brand in both trade and broader business and mass media? Let me provide three examples of recent successes we have had on behalf of our clients:

How have you used data to creatively provide a valuable resource to media?

Find us on Twitter at @BosparPR and share your ideas!

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About the author

Tom Carpenter is a principal of Bospar PR. He has represented brands like Coupa, NXP Semiconductors, Varo Money, Collibra, Allocadia, and Supplyframe. Tom’s work has appeared in a broad range of consumer and B2B media, including publications like Bloomberg Businessweek and Fast Company. He specializes in crisis communications and leads the Bospar SEO link building practice.



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