How do you know when you need PR?

Do any industry analysts cover your business segment?(Required)

I’m not sure.

No, not yet.

Yes, we have had some sporadic coverage.

Yes, all the time.

Question 1/7

Have you ever been a leader in a magic quadrant?(Required)

Yes, multiple times.

Yes, one time.

No, but it’s one of our goals.

What’s a magic quadrant?

Question 2/7

Have your prospects heard of you or are you doing a lot of education on who the company is?(Required)

Our brand awareness is strong, and we are recognized as a category leader.

We are well known in our industry but it is hard to stand apart from the competition.

Prospects know our name but don’t know about our products and solutions.

Our brand awareness is very limited and we spend a lot of time explaining our USP.

Question 3/7

How new is your product/product space?(Required)

Well established and well understood.

Fairly new and rapidly evolving.

Cutting-edge.

It’s only us.

Question 4/7

How prepared/informed is your customer about your product when you first meet them?(Required)

Very well informed.

Somewhat informed, but needs some explanation.

Needs extensive market and product education

Question 5/7

How hard is it to reach your customer directly?(Required)

They’re easy to reach.

Not difficult.

Somewhat difficult.

Extremely difficult.

Question 6/7

How important is ‘word of mouth’ to your customer?(Required)

Extremely important.

Very important.

Somewhat important.

Not important.

Question 7/7