Zingbox is the provider of the most widely deployed healthcare Internet of Things (IoT) analytics platform, with a device-specific machine learning platform. Bospar’s PR program is designed to support corporate positioning and tell the unique Zingbox story to target influencers, press and prospects. Recognizing that key to success is a strong partner ecosystem, the core PR program focuses on publicizing industry partnerships. The program also includes an issues-based effort that positions Zingbox’s CEO as a healthcare industry thought leader.