Leveraging Viewpost’s Partnership with Bank of America

​CHALLENGE​

Create visibility for Viewpost to support largest bank partnership, with Bank of America, and increase overall cadence of media exposure.​

​SOLUTION​

Bospar worked with Viewpost to identify the key problem and solution the partnership with Bank of America brings to users by utilizing third- party resources such as customers, analysts and partners to support the announcement.​

​RESULT​

Secured coverage and meetings in key business, financial and technology publications such as Business Insider, Accounting Today, Bank Innovation, Payment Week, PYMNTS, PaymentsSource, Finextra and Yahoo! Finance.​