​CHALLENGE​

Israel-based SolarEdge sought to shift perceptions of its DC power optimizers among project developers and installers in the US market, taking the technology from a niche solution to an essential component of residential and commercial PV systems. ​

​SOLUTION​

PR established an executive thought leadership platform to tout the performance advantages and economic benefits of power optimization, from customer acquisition through installation and O&M. The team also built and placed customer success stories to demonstrate SolarEdge’s success in North America and validate its business model.​

​RESULT​

SolarEdge dominated headlines across key trades, including Solar Industry, SolarPro, PV Magazine, PV Tech and Greentech Media, amassing more than 88M media impressions across over 120 articles. ​