CHALLENGE​

SOASTA, a performance analytics company that optimizes digital performance for 41 of the Top 100 Internet Retailers, wanted to reinforce its leadership position, increase executive visibility and drive demand gen in a crowded space. ​

​SOLUTION​
PR refined company messaging to tell the SOASTA story and set up the need for its offerings and expertise, educated media and influencers about the significance of Digital Performance Management, leveraged important customers and analysts as well as company milestones, and commissioned third-party research packaged with internal data to develop news stories.​

​RESULT​
PR generated over 150 pieces of coverage with over 601 million impressions, with coverage in The Wall Street Journal, Dow Jones and Forbes, as well as verticals including CNET, SD Times and APM Digest.