CHALLENGE​

ScaleArc offers database performance monitoring software for SQL server, MySQL and Oracle. Its solution ensures zero downtime and database scalability with no app changes. ​

​SOLUTION​
PR worked with marketing to position ScaleArc as providing “consumer-grade” uptime for clients, creating a cohesive story that would work with C-levels and the DevOps community. PR developed a multi-tier approach, including CEO profiling, DevOps targeting, case studies, and thought leadership campaigns.​

​RESULT​
PR dramatically increased ScaleArc’s presence with CEO-focused coverage in Inc., thought leadership placements in CNET, and a regular cadence of news, from broadcast to print. Coverage highlights included Silicon Valley Business Journal, San Francisco Chronicle, Database Trends and Applications, APMdigest, SD Times, App Developer Magazine, SiliconANGLE, SDxCentral and insideBIGDATA.​

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