Founded in Cambridge, England, RKVST expanded operations to the U.S. and wanted to bolster its presence in the American market. RKVST teamed up with Bospar to develop relationships with U.S. media and build coverage across traditional online, print, broadcast and podcast media to generate brand recognition and credibility in a fiercely competitive and crowded technology category and market.

The company sought to enhance its credibility and presence with thought leadership and technology-focused articles while reaching influential media to engage with potential customers, investors, government audiences and business partners.

The Bospar team executes a custom media strategy for each announcement and PR initiative. We conduct media outreach that leverages news announcements, executive commentary and newsjacking, tailoring outreach to tie into current trends and news cycles focused on supply chain, security, digital integrity and nuclear waste.

As part of our PR strategy, we positioned:

• RKVST as a leading industry solution for data provenance and supply chain integrity, transparency and trust challenges.
• Company executives as credible resources and experts on data provenance topics related to security, software and the digital supply chain.
• Jon Geater, RKVST’s co-founder and chief product officer, as a resource/expert in discussing social/governance topics, with a POV on U.S. national security on the supply chain and any governmental legislation, executive orders and federal regulations on the subject. This includes leveraging executive commentary and media briefings that drive RKVST’s messaging across the news.