We worked with Steve Jobs and John Lassiter to lay the groundwork for today’s world of computer animation – introducing Pixar’s Renderman rendering product and demonstrating its ability to give software developers the same power of realism that before had only existed in real life. We leveraged Pixar’s Oscar for Toy Story to show creative, marketing and developer executives alike that Renderman had brought “Academy Award-winning-quality realism to the desktop.” The rest, as they say, is history!