Our media outreach delivered immediate results. On February 5, People Magazine’s Benjamin VanHoose told the All Points North Lodge version of events, quoting Disick that the treatment center wasn’t in any way responsible for the leak: “l have resolved all of my issues with APN Lodge and after an investigation do not believe that the facility was responsible for the leak of my personal information.”
Challenge
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Strategy
But first, we had to make sure Disik’s announcement was not going to do any harm. The news was going to come out on a Friday. And not just any Friday – it was the Friday before Super Bowl Sunday. It was clear the intention was to bury the news. We had to make sure that didn’t happen.
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“In one day, you’ve already proven to us that you were absolutely the right choice,” said Anna Mason, marketing manager for All Points North Lodge. - We didn’t know PR could be this good.”
— Anna Mason, All Points North Lodge Marketing Manager