Frame, a cloud-based app delivery software, wanted to establish leadership in the space – especially as the go-to application for architects for its CAD offering. Complicating matters: Adobe was a customer but would not speak to the media. PR introduced the CEO to several top media players in the AEC space to coincide with several architecture conferences. PR also created a business story, positioning Frame as the next logical channel for desktop applications, leveraging numbers from the Adobe partnership without disclosing Adobe’s involvement. PR secured placements in Fox News as well as key vertical outlets, including: SolidSmack, Develop3D, AEC Mag, Develop3D, Desktop Engineering, TechZone360, and AEC Café.