When Dolby celebrated its 40th anniversary with an IPO, they hired us to help define their brand and promote both events. They suggested “the history of sound,” but we said, “No – you have created ‘The Sound of History.’” We secured the coveted museum exhibit at SFO – with more than 10 million annual business viewings and pairing Dolby technology with entertainment breakthroughs – and flew partners in from around the world for an after-hours event. For their NYSE IPO we rang the bell in surround sound!