CHALLENGE​

Cohesity came to Bospar to elevate visibility of its next-gen data management platform, with an emphasis on its enhanced data protection capabilities.​

​SOLUTION​

Bospar zeroed in on real-world case studies with customers like Sky Lakes Medical Center, for whom Cohesity quickly recovered crucial patient data following a potentially devastating ransomware attack — without paying a dime. We also developed proactive campaigns with survey-driven data on consumers’ perceptions of organizations that pay ransom, underscoring how data management decisions can impact business continuity.​

​RESULT​

The team secured coverage in top-tier business and trade outlets like Forbes, TechCrunch, VentureBeat, ZDNet, TechTarget, Protocol, CRN, SDxCentral, SiliconANGLE, Security Boulevard and more, totaling more than 7.2 billion media impressions. ​