CHALLENGE​

Cambium had been using a large PR firm and realized they needed a more nimble PR agency to amp up their coverage and support their sales teams at key events.​

​SOLUTION​
Bospar made Cambium’s solutions sexy by showing what pain points they solved – from Wi-Fi connectivity issues and access to communication during natural disasters. Bospar worked with the CEO to draft executive bylines, and Bospar also supported Cambium at key events. Cambium ultimately tasked Bospar with being Cambium’s international agency of record; Bospar coordinates agency coverage around the globe and also provides social selling training to the sales team in English and Spanish.​

RESULT​
Cambium has seen its media coverage triple, with coverage in Fox News, VentureBeat, CNET, Network World and many other media.