Making BigPanda a Big Player Among IT Decision-Makers​

CHALLENGE​

BigPanda needed to generate awareness for its Alert Correlation Platform, reinforce the company as a thought leader among IT decision-makers and create buzz for a new funding round with key financial and business media.​

​SOLUTION​
PR worked with BigPanda to refine messaging, develop announcement strategies and draft media collateral. PR also developed and executed a successful analyst outreach program, securing briefings with top-tier industry analysts, and spearheaded a contributed content program.​

​RESULT​
The team’s aggressive media outreach secured coverage in outlets including The Wall Street Journal, Fortune, CNET, SiliconANGLE, SD Times, DEVOPSdigest, Silicon Valley Business Journal, TMCNet, Xconomy and many others, for a total of more than 102 million media impressions.​