CHALLENGE​

1010data, the provider of the only Big Data discovery and data sharing platform, tasked PR with positioning the company as experts in Big Data and consumer spending. 1010data is not just used by the NYSE but also by traders seeking alternative data on companies. ​

​SOLUTION​

PR created a program to popularize 1010data’s research by pitching industry reports to data-driven reporters. PR selected the reporters based on expertise and beat. PR also executed a platform PR program along with a company and CEO visibility strategy. ​

​RESULT​

PR secured over 3,000 pieces of coverage with over 389 million unique impressions in outlets including: The Wall Street Journal, Business Insider, Forbes, Fortune, VentureBeat, The Verge, ZDNet, Yahoo! and Bloomberg. In addition, Advance acquired 1010data for $500M.