SAN FRANCISCO – March 22, 2023 – Bospar, the “politely pushy” PR and marketing firm that puts tech companies on the map, today announced it had earned seven PRovoke Innovation SABRE awards across several categories, including for Agency Thought Leadership. Curtis Sparrer, a Bospar co-founder and principal, earned the Iconoclast of the Year award. Bospar tied with MSL for the second most awards. MSL is about five times larger than Bospar.

The campaign for NFT marketplace Neon, “Can’t Touch This,” earned awards in the Experiential Marketing: Live Events and Start-Up Marketing Campaign categories. Earlier this month, Bospar’s work with Neon received two awards from PRWeek.  

Bospar had received news it won two awards outright in December, in the Mobile App category for its work Keeping it REAL with Bravo’s “Million Dollar Listing” alum Fredrik Eklund, submitted with The SOCIETY Group and for Real-Time Engagement (crisis and issues) for Pride Proud, its campaign for San Francisco Pride. Bospar’s work with San Francisco Pride also garnered a second Innovation award for Micro-Budget campaigns. Bospar’s campaign for Pride also earned PRNews 2023 Non-profit and Social Impact awards.

“Creating innovative campaigns is one of our north stars, and being able to execute on this mission across different sectors, challenges and calls to arms is something we are very proud of here at Bospar,” said Sparrer. “But we are super cognizant that innovation for innovation’s sake is a waste of time and money, so we are always looking at how our strategies will drive business results for our clients, as that is what matters ultimately. I am in awe of our team here at Bospar and their ability to continually generate and execute amazing ideas to ensure those business results.”

The complete list of Bospar PRovoke Innovation award wins:

• Agency Thought Leadership
  • Not Just A PR Agency — Bospar
• Iconoclast of the Year
  • Curtis Sparrer: Taking a Stand and Speaking Up — Bospar
• Experiential Marketing: Live Events
  • Can’t Touch This — Neon with Bospar
• Mobile Apps
  • Keeping it REAL with Bravo’s “Million Dollar Listing” alum Fredrik Eklund — Real Messenger with Bospar and The Society Group
• Real-time Engagement (Crisis and Issues)
  • Pride Proud — San Francisco Pride with Bospar
• Start-Up Marketing Campaign
  • Can’t Touch This — Neon with Bospar
• Micro-Budget Campaign
  • Pride Proud — San Francisco Pride with Bospar

“This year’s Innovation SABREs, revised to focus on disruptive technologies, diversity and inclusion, disinformation and many of the other developments that are transforming the practice of public relations, generated hundreds of entries, showcasing the incredible breadth of activity PR people are undertaking for their clients,” said Paul Holmes, who chaired the IN2 SABRE judges.

“The winners, who will be honored during PRovoke’s North American Summit in May, crafted exceptional creative content and generated significant business results.”

View the full list of winners.