Eight accolades include Best in Corporate Branding, four honorable mentions, three finalist placements
SAN FRANCISCO — March 15, 2024 — Bospar celebrated a banner award-winning evening at the 2024 PRWeek Awards last night in New York. The “politely pushy” PR and marketing firm that puts tech companies on the map earned eight accolades, including Best in Corporate Branding for its “OMG: Infobip Celebrates 30 Years of Texting!” campaign; four honorable mentions, including Outstanding Agency Professional for Bospar Principal Curtis Sparrer; and three finalist placements.
“Awards matter,” said Bospar principal Curtis Sparrer. “Before lockdowns, Bospar leveraged our award-winning streak to demonstrate that working from home not only could work, but could enable us to leapfrog past other agencies that had to spend a significant amount of resources on traditional brick-and-mortar offices. That’s why, today, Bospar is delighted to be recognized for these campaigns, which span the history of texting, a startup’s journey from Brazil to the United States, a knowledge-sharing community for students and a crisis resolution for San Francisco Pride. The breadth of these campaigns, clients and award categories illustrates the depth of our expertise across industries and client requirements, and the stellar results we deliver to empower our clients to achieve their goals.”
The complete list of eight accolades includes:
Winner
- Best in Corporate Branding: Infobip and Bospar, “OMG: Infobip Celebrates 30 Years of Texting!”
Honorable mentions
- Best in Corporate Branding: Digibee and Bospar, “From Carnival to the Cloud: Digibee’s Journey From Brazil to the Heart of American Innovation.” Finalists included the Foundation for the National Institutes of Health.
- Best in Technology: Infobip and Bospar, “OMG: Infobip Celebrates 30 Years of Texting!” La-Z-Boy was the winner, and finalists included Kraft Heinz, Microsoft and Eviation.
- Best in B2B: Infobip and Bospar, “OMG: Infobip Celebrates 30 Years of Texting!” Finalists included American Express and Lenovo.
- Outstanding Agency Professional: Curtis Sparrer, principal, Bospar.
Finalists
- Campaign of the Year: Infobip and Bospar, “OMG: Infobip Celebrates 30 Years of Texting!” The winner was Dove (Unilever); other finalists included Adidas, Crest, Oral-B (Procter & Gamble) and McDonald’s.
- Best in Product Brand Development: Brainly and Bospar, “Helping Students Make the Grade.” The winner was Hidden Valley Ranch; other finalists included Mars Wrigley, McDonald’s and Tropicana.
- Best in a Crisis: San Francisco Pride and Bospar, “Don’t Get It Twisted: How Dee Snider KISSed Off SF Pride.” The winner was the International Rescue Committee; the other finalist was The Explorers Club.
In addition to its impressive showing at the 2024 PRWeek Awards, Bospar’s awards so far in 2024 include ranking No. 71 on the Inc. 5000 Regionals: Pacific list, being shortlisted for two PRWeek Healthcare PR Awards, four SABRE Innovation Award nominations and two wins and being named finalist for Visit California’s prestigious Poppy Award. In 2023, Bospar was recognized as a winner or finalist for more than 60 awards.