Bospar is a finalist for four Ragan’s Crisis Communications Awards for is “Pride Proud” Campaign

SAN FRANCISCO – March 23, 2023 – Bospar, the “politely pushy” PR and marketing firm that puts tech companies on the map, today announced that Ragan named Bospar a finalist for four  Crisis Communications Awards for its “Pride Proud” campaign for San Francisco PRIDE, in the Media Relations, Reputation Turnaround,  Social Justice, and Nonprofit/Government categories.

Ragan’s Crisis Communications Awards finalists represent the campaigns, messaging, responses, people, and teams that were instrumental in mitigating the damage caused by a crisis.

SF Pride 2022

Bospar’s pivotal work for San Francisco PRIDE helped ensure the celebrations during Pride month could continue as planned. San Francisco PRIDE’s PR team quit three business days before Pride month kicked off on June 1. This was the first parade since COVID, and there was a split among San Francisco PRIDE members over the participation of police officers in uniform. Bospar designed the compromise – and led the PR effort — that allowed the celebrations to go on as planned.

“A detailed crisis communications plan is a must-have for every organization, no matter its size or the industry it serves, as recent events prove,” said Curtis Sparrer, a principal and CEO at Bospar. “By applying many of the lessons learned from our work with our tech clients and layering in additional creative approaches given the uniqueness of this situation, we were able to help San Francisco PRIDE resolve this crisis. We are thrilled to be recognized by Ragan for our initiatives.”

Winners will be announced in April.

Bospar SF Pride

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About Bospar

Bospar is the award-winning “politely pushy” tech and health public relations and marketing agency. The firm, which launched in 2015, provides clients with national support thanks to its distributed agency model. Bospar’s staff includes marketing and PR experts and veteran journalists from top-tier tech and business media. The agency’s strategic and creative thinkers excel in earned and social media, analyst and investor relations, content creation and placement, and public affairs. Leaders from brands – including Alkermes, Standigm, Marqeta, Snowflake and Unisys – trust Bospar to drive category leadership for disruptive technologies and solutions.

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