How to Pull Off an Event

Event at Bospar
November 20, 2019

A lot of varied activities fall under the broad umbrella of PR, and, as working professionals, we often find ourselves driving media and client marketing events – from press briefings and press tours to conference sessions and receptions – often on short notice and with small budgets. That’s why successful organization and execution of events must be part of a PR person’s repertoire.

Events are not only part of the job, they provide a venue for us to be creative and efficient and deliver results in a way that differs from day-to-day PR activities like strategy, writing and working with the media. In fact, Bospar recently sponsored a Public Relations Society of America (PRSA) event about media ethics. I leveraged my old reliable “How to Pull Off an Event” checklist and thought I’d share it for the benefit of all:

Impactful events require a little bit of planning and forethought, detail-driven execution and thoughtful follow-up. The internet is a ready source of planning guides and assistance and represents a great place to start searching if you’re a PR pro tasked with making an event happen. Of course, events can be nerve-wracking, because they can feel like success or failure is a “referendum” on you as an individual, but advance planning and following best practices definitely helps lead the way to event success.

Share this post:

About the author

Curtis Sparrer is a principal of Bospar PR. He has represented brands like PayPal, Tetris and the alien hunters of the SETI Institute. He is a member of the Forbes Communications Council and has written for Adweek, Forbes, the Dallas Morning News, and PRWeek. He is an active member of the National Lesbian Gay Journalist Association. Business Insider has twice listed him as one of the Top Fifty in Tech PR.



This site is registered on as a development site.