Amazon Prime Day – a two-day shopping extravaganza – took place July 16 and 17 this year.
Consumers looking for hot deals and discounts created a surge in sales that Amazon must love.
The e-commerce giant didn’t publish Prime Day sales results. But Adobe Analytics and Ivan Mehta at TechCrunch reported that Amazon Prime Day 2024 sales hit record $14.2 billion.
That’s an 11% increase over 2023, when sales reached $12.7 billion! Leading sales categories included back-to-school items, electronics, home goods, furniture, appliances and apparel.
A flurry of content accompanied the frenzy of Amazon Prime Day. Media, organizations and individuals created a whole lot of content, including articles, blogs, videos, broadcasts and social media posts, about or related to Prime Day. A simple web search reveals many examples.
Media content about Prime Day represents a different kind of “sales.” Some of the content resulted from interactions between public relations representatives of organizations that have products to sell or information to provide, and media who are looking for topics, products and information to include in their stories. It’s a behind-the-scenes communications “market” that begins long before Prime Day opens its virtual doors, as organizations are preparing their wares and Amazon is performing its myriad activities that enable Prime Day to be such a giant success.
PR professionals like us at Bospar work with clients on public relations and media strategy, messaging, media outreach and briefings to get the attention of media and other influencers who matter most to each client’s success. After clients decide which products to promote and what deals to offer, Bospar collaborates with clients to determine the messages and information to present in PR campaigns to the many reporters and other influencers who likely will create content about Prime Day. We also research Prime Day content from past years, draw on our own years of experience and tailor our outreach to best match the interests of each reporter or influencer and the story angles that they likely would consider and pursue.
It takes considerable time and effort to get reporters’ attention and coverage around Prime Day, but behold what Bospar and its clients achieved this year. If you’d like to see similar results for your company for Prime Day, Black Friday or another shopping event, we can make it happen. Your company may even be included in Prime Day coverage on The Today Show!
For Smarty, the premiere online shopping destination that saves time and money on online purchases, the client’s offering and Bospar’s PR prowess helped drive this media coverage:
- NBC senior consumer investigative correspondent Vicky Nguyen shared an Amazon Prime Day Guide on The Today Show that syndicated to many local NBC affiliates.
- NBC Select published “What to buy (and skip) during Prime Day 2024” by Zoe Malin.
- GOBankingRates published “I’m a Shopping Expert: The 5 Best Things To Buy During Amazon Prime Day 2024 — and How to Shop Smarter” by freelance personal financial reporter Chonce Maddox. It syndicated to El Diario, MSN, AOL and other outlets. GOBankingRates also ran this article by Kerra Bolton: “5 Ways To Save on Amazon Prime Day Without Unnecessary Spending.” It saw major syndications, including pickups from such leading media outlets as Yahoo Finance and MSN.
For Bio Bidet by Bemis, a leading manufacturer and retailer of bidet toilet seats, attachments and smart home accessories, Bospar’s PR experts secured these media stories, among others:
- Yahoo Life offered this guidance from reporters Britt Ross and Derek Arbogast: “The best Amazon deals you can score this week: Save big on Apple, Bissell, Vizio and more.”
- Yahoo Life and Best Products ran this by commerce and health journalist Cat Bowen: “Prime Day Bidet Deals 2024: Clean Up On Almost Half-Off Deals From Tushy, Toto, and Smart Bidet.”
- SFGate and writer Miles Walls of San Francisco and Palms Springs, shared: “From one Californian to another, these are the best last minute Prime Day deals.” SFGate also ran this Billy Cadden story: “110+ best Prime Day deals our editors are shopping on day 2.”
- CNN Underscored ran three stories by sustainability and outdoor editor Kai Burkhardt.
For Ideal Living,maker of AirDoctor and AquaTru, our PR agency helped garner these reports:
- Popular Science coverage by commerce staff writer Brandt Ranj included “60+ of the best Prime Day home and kitchen deals.”
- E! Online ran this story by Jenny Lee: “The Top 40 Amazon Prime Day 2024 Pet Deals: Save Big on Earth Rated, Purina, Blue Buffalo & More – E! Online.”
For leading semiconductor company SK hynix, Bospar helped generate this coverage and more:
- IGN published this story by commerce editor Robert Anderson, who is based in London: “Save 45% Off the Fastest M.2 PCIe 4.0 SSD for Amazon Prime Day.”
- GamesRadar+ ran this story by hardware editor Duncan Robertson: “I review SSDs, and these are the deals I’d actually recommend this Prime Day.”
- Tom’s Hardware posted this piece by editor and writer Avram Piltch: “Prime Day Tech Deals Live Blog: Breaking Savings on SSDs, CPUs, GPUs and More.”
- PCWorld ran stories written by editorial staff members Alaina Yee, senior editor: “Best Prime Day SSD & storage deals: Relief from rising prices” and “SK Hynix’s SSD that looks like a flash drive is 26% off on Prime Day”and Katherine Stevenson, managing editor: “Best tech deals for Prime Day 2024: Great sales chosen by experts.”
- And in Windows Central, writer Cale Hunt, in continuing coverage, exclaimed: “SK hynix’s groundbreaking SSD-based thumb drive is still on sale after Prime Day.”
You may be wondering: Can my company employ PR to win Amazon Prime Day as well?
With Bospar you definitely can.
Contact us to get more details on how our PR professionals can create and execute winning public relations strategies to increase your visibility, media coverage and sales leading up to, during and following Amazon Prime Day and other major shopping events, including the upcoming holiday shopping season extravaganza. The next big opportunities aren’t far away!
