Employee Engagement & Change

Gallup says employees who are not engaged or are actively disengaged cost the world $.8.8 trillion in lost productivity. That is equal to 9% of the worldwide gross domestic product.

Without consistent communication, employees may never form a bond with your company, may disengage due to your inattention, or may do one thing when you need them to do another.

That creates risk – adversely impacting employee behavior and productivity, leading to worker turnover, harming your ability to attract top talent, and limiting opportunity for your business.

To get the best from your talent – and be your best for them – you need to communicate.

Connecting with talent – your most important asset – to recognize their achievements, provide professional development resources, and invite them to learn about and participate in all of the amazing things you are doing to make the world a better place drives employee engagement.

Keeping employees informed about the latest changes, initiatives and opportunities at your business demonstrates that you see them as important stakeholders in your company. That helps to drive employee engagement and ensure successful business change management.

But the problem is that most businesses lack an employee engagement and change owner.

Human resources handles employee onboarding and possibly training. HR may even have a platform that shovels out a mountain of generic, prepackaged content to your busy employees.

However, if your business really wants to create human connections with your employees – and deliver specific information and messages that speak to current concerns, trends and developments – you need bespoke employee engagement and change management content.

Of course, with everything else you do, launching a bespoke employee engagement and change management content creation initiative can be a real challenge. And after you get such an effort off the ground, it will require regular care and feeding – meaning a regular cadence of content.

That’s a tall order. But you don’t need to do it alone.