Public Safety
The public safety technology market is experiencing unprecedented growth, projected to reach $1.197 trillion by 2032, driven by increasing investments, the rise of AI and the urgent need for enhanced security and efficiency.Yet with this growth comes intense competition and the challenge of establishing market leadership in a sector where credibility and trust are paramount.
In today’s complex security landscape, companies developing groundbreaking public safety technologies face the challenge of cutting through the noise to attract attention and coverage from media outlets so they can reach the decision-makers, investors and communities in need of their. Success in this space requires more than just great technology, it demands strategic communications that translates innovation into understanding, trust and meaningful adoption.
Public safety technology companies must navigate unique communication challenges to:
- Create compelling press releases and leverage them for pitching
- Secure coverage in media outlets to build positive public opinion
- Formulate PR campaigns that educate audiences about complex technical solutions
- Employ social media to highlight their thought leadership
- Expand the distribution of their media wins by understanding how syndication works
- Use all of the above to build trust with policymakers, emergency responders and communities
The Bospar PR team specializes in helping public safety technology companies break through these barriers by crafting compelling narratives, securing high-impact media coverage and positioning clients as trusted leaders in their respective fields. We understand that in public safety, every story isn’t just about technology – it’s about protecting lives and communities.
Our strategic public relations experts have demonstrated exceptional prowess and measurable success getting media for public safety technology companies across multiple sectors – from wildfire detection and emergency response to law enforcement operations.
Our transformative work with an innovator in early wildfire detection exemplifies our ability to position public safety solutions for global recognition. Through strategic positioning and targeted media outreach, we secured this client 182 media placements in top-tier outlets including Bloomberg, Business Insider (Erin Greenawald reporting), CNN (Nick Valencia reporting), The Economist, Forbes, U.S. News & World Report, and WIRED (Matt Reynolds reporting). This coverage achieved a total reach of 1.1 billion and resulted in the client’s share of voice increasing 333% in Q3 2024, making it the number one competitor in its category.
Success in this space requires more than just great technology, it demands strategic communications that translates innovation into understanding, trust and meaningful adoption.
Bospar has also put its PR expertise to work for Prepared 911, an AI-powered platform revolutionizing emergency dispatch operations. Our strategic media relations campaign has secured coverage across diverse outlets including TechCrunch (Kyle Wiggers reporting), The Information, CBS Baltimore (Christian Olaniran reporting), Pulse 2.0 (Amit Chowdhry reporting) and many others, positioning the client as a leader in AI-enhanced emergency response while building its credibility within both the technology and public safety communities.
Meanwhile, our partnership with Mark43, a public safety operations platform provider, has driven measurable business impact through strategic communications. Bospar’s public relations work has led to strategic placements in key industry publications such as Commercial UAV News (Erin Sewall reporting) and Enterprise Security Tech and we collaborated with the client to create articles for the Forbes Technology Council and The AI Journal, assisting to establish the company’s thought leadership in the AI-powered law enforcement technology arena.
The Bospar team also executed product launch strategies for Futuri, demonstrating our ability to navigate complex public safety communications challenges. Our comprehensive PR strategy led to at least 73 examples of high-impact coverage with emergency services media, tech publications, climate outlets and broadcast giants. Fox News reporter Eben Brown stressed the vital importance of the client’s new technology, noting it could save lives. Additionally, Alan Festo of The Gainesville Sun, Ashley Stern of Government Technology, Kimberly Leonard of Politico and Paul Gillin of SiliconANGLE reported on the story, as did other media outlets.
At Bospar, we understand that public safety technology communications require a unique blend of technical expertise, market intelligence and sensitivity. Our approach combines in-depth sector analysis, targeted media strategies, thought leadership development and more to position our clients as trusted innovators who are genuinely making communities safer. Our deep understanding of the public safety sector has earned Bospar two 2025 North American SABRE Award nominations in the public safety category for our work with the early wildfire detection client and for our crisis management campaign with did for another client.
Whether it’s positioning wildfire detection systems that protect communities, emergency response platforms that save lives or law enforcement technologies that enhance public safety operations, Bospar delivers the strategic communications expertise that transforms innovative technology companies into recognized market leaders and trusted partners in public safety.
At Bospar, we understand that public safety technology communications require a unique blend of technical expertise, market intelligence and sensitivity.
