Shelter Zoom

First on the Block(chain)

CHALLENGE​

New York’s ShelterZoom challenged PR with launching the company and debuting its new Ethereum blockchain-based real estate online offer platform at the Realtors Conference & Expo Chicago. ​

​SOLUTION​

Ahead of the conference, PR positioned ShelterZoom as “first on the block” with a powerful dashboard, widget and mobile app enabling buyers and buyer agents to instantly submit offers from any online real estate listing. PR secured interviews with top real estate, business and cryptocurrency outlets during and after the event by hosting media breakfasts at the event and on launch day to give a behind-the-scenes look of the technology. ​

​RESULT​

PR secured over 60 pieces of coverage in outlets, such as Inman (Ann-Marie Alcantara), Computerworld (Ken Mingis), American Banker (Penny Crosman), Block Tribune (David Pimental), CCN (Lester Coleman), Cryptocurrency News (Samara Malkin), Blockchain Advisor and Smartereum (Sheetal Kallianpur).