Popularizing an Open-Source Relational Database​

CHALLENGE​

In the database wars long dominated by giants like Oracle, IBM, and SAP and newer cloud players like AMS, Microsoft Azure and Google Cloud vying to carve out a bite of this lucrative market, MariaBD stood out as representing the best of a new breed of cloud database providers that are upending the market. But the media wasn’t taking notice.​

​SOLUTION​

Recognizing the media was laser focused on who would win the cloud database wars, Bospar set out to help MariaDB become a voice in the market for what innovations and business-value drivers will ultimately differentiate the victor. PR zeroed in on customer pain points with a third-party survey, built buzz around a funding round — and kept it going by introduced MariaDB’s marquee offering to the market. ​

​RESULT​

In FY2021, alone, MariaDB secured a total of 95 stories with more than 874,428,830 impressions, Including coverage in VentureBeat, SiliconANGLE, CNBC, and ZDNet. It’s also earned over 27M impressions across our social platforms and added 68,164 followers.​

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