We paired with Shlomo Kramer, founder of Checkpoint and “Father of the Firewall,” to launch Imperva. We helped educate the market on new predictive behavior technology, revolutionizing enterprise security by allowing IT to predict and prepare for attacks in advance of them hitting. We evangelized the new approach with an industry analyst and influencer program; helped cultivate “before and after” enterprise security case histories; and brought the topic of enterprise security to the agendas of top business reporters.