The Number One Resource for Health Information

​CHALLENGE​

Create campaigns around the momentum for Americans to take charge of their own health, architecting their own care and position Healthline at the forefront as the #1 resource for health information. ​

​SOLUTION​

Bospar developed a multi-faceted survey designed to provide us with several unique content initiatives that would be of interest to national, trade and local media. One campaign included a Live Town Hall with Dr. Anthony Fauci – which alone generated 12M impressions and resulted in 150+ news stories for Healthline. You can watch the case study here and a recording of the Town Hall with Dr. Fauci here.​

​RESULT​

Newsjacking initiatives, including proprietary data on Super Sick Monday, resulted in 40+ news stories and 25+M impressions. Another survey initiative on post-pandemic summer travel garnered 35+ news stories and 208+M impressions. Other PR campaigns resulted in the CEO doing a live on-set interview on Cheddar, and coverage and meetings in key business, advertising and health trades including The New York Times and Wall Street Journal.