Developer Relations for Online Gaming Market Entry

​CHALLENGE​

Goo Technologies wanted to build its developer user base in advance of launching its 3D graphics development platform for online gaming.​

​SOLUTION​
Bospar leveraged a demo of the tech, along with company news and research on browser-based gaming to interest Mozilla in partnering with Goo for media outreach.​

​RESULT​
Articles positioning Goo as browser-based gaming experts, as well as technology pieces have posted in Wired, All Things D, VentureBeat and more; Mozilla agreed to include Goo Technologies in its product launch release as well as host a game development competition.