FusionOps
Showcasing Supply Chain Customer Successes
CHALLENGE
FusionOps, the leader in supply chain intelligence, tasked PR with raising awareness for top executives and positioning them as experts in supply chain and analytics.
SOLUTION
We leveraged a major funding announcement, key customer wins and third-party consumer-facing research to showcase the importance of a healthy supply chain. We orchestrated interviews with top analysts and key business, technology and vertical media.
RESULT
We secured over 991 million unique impressions in over 133 outlets, including The Wall Street Journal, Forbes, Fortune and CIO.com, as well as key contributed content placements in CNBC, EBN and Supply & Demand Chain Executive.