Cultural Anthropology: Social Content for Brands

CHALLENGE​

Fullscreen turned to Bospar PR to crystalize its messaging for both press and potential clients as an industry-leading next- generation social content company and to convince brand marketers that the company is the must-hire agency needed in order to win in this social-first world.​

​SOLUTION​
Positioned Fullscreen as cultural anthropologists and experts at brand and consumer behavior, with a focus on what makes Gen Z and millennials tick. Promoted Fullscreen’s Next Gen Families and TBH panel research, revealing Gen Z and millennial behaviors, habits and emotions when it comes to coping with the “new normal” of COVID-19. Developed and placed expert commentary on trends such as the rise of TikTok, CGI influencers and best practices for communicating with consumers during the pandemic. ​

​RESULT​
Bospar secured more than 75 pieces of coverage, including an on-set interview with NBC, more than a dozen broadcast segments and multiple placements in ad/marketing trades including AdWeek, Digiday and Marketing Dive, top-tier business outlets including Forbes, Inc. and VentureBeat, family/parenting outlets like Kidscreen and Moms.com and entertainment outlets like The Wrap.