From bit to qubits and hardware to software, changing the narrative on quantum computing
Classiq is the leading software company for quantum computing, creating a platform that takes quantum software to a higher level. Forward-thinking companies worldwide develop on the Classiq platform, solving real-world problems with quantum circuits that could not be created otherwise. The quantum computing industry is still nascent, though making headlines are broad national efforts focusing on theoretical speed for future use cases.
Challenge
Classiq turned to Bospar to help them articulate the importance of its quantum software platform in an identifiable and compelling manner that journalists would easily connect with and comprehend. Adding to the challenge, the press covering the quantum space was notorious for heavily favoring quantum computing hardware innovations while software rarely made headlines.
Classiq wanted to gain visibility among mainstream, top-tier tech reporters and industry-specific computing press outlets.
Strategy
During the early stages of the relationship, Bospar sharpened its internal agency subject-matter expertise on Classiq and its sophisticated technology through research and frequent client meetings. We determined that a funding announcement, perfectly executed, would produce the momentum and visibility needed to achieve an enduring level of engagement and success. To bolster our chances of success, we determined it was critical to engage directly with Classiq’s investors.
Campaign Results
198Total Media Placements
41.3MTotal UVMs
41Total Funding Media Placements
Success
Execution
Execution of our strategy focused on three key areas:
Investor Engagement: Outreach to investors provided more firepower, including insightful quotes that allowed us to connect with journalists more easily, particularly those interested in the funding release.
Need-based Software-specific Messaging: Translated Classiq’s narrative to connect with journalists and overcome coverage biases favoring big techs, including IBM and Google, as well as hardware implementations.
In addition, we crafted the PR messaging to clearly articulate the client’s technology as practical and necessary software in the present, rather than an obscure and future solution.
Nasdaq Tower and Embargoed Pitching Balancing Act: Pitched under embargo to both top-tier and vertical industry publications, while ensuring that the Times Square funding display on the Nasdaq Tower was coordinated seamlessly with the embargo.
Results
The funding announcement drove momentum via exposure in top-tier publications such as Reuters, Axios, Fortune, TechCrunch, and VentureBeat and shed light on the broader topic of quantum computing. Industry publications such as Quantum Insider spotlighted important aspects of the software and furthered industry credibility. We generated 198 total media placements, with 60% coming from tier-one media coverage and 40% from leading industry outlets.
Beyond coverage and recognition, the announcement awakened interest from large enterprises and organizations, driving demand from highly targeted buyers.
“We tasked Bospar with not just understanding quantum computing, but also building a strong foundation with media as if they were the spokespeople for Classiq. Our decision to announce the news of our Series B funding round was another opportunity for Bospar to secure the type of coverage that helps emphasize our industry leadership. We are very pleased with the transparency, communication and coverage that has had a major impact on our industry-wide visibility.”
— Yuval Boger, CMO Classiq speaking of his relationship with Bospar
