​CHALLENGE​

Fuel growth for Folloze by promoting personalization as the next big thing in marketing.​

​SITUATION​

Create and leverage third-party data and a content development program including ghost-written CEO bylines, press releases and case studies to support strategic growth and position Folloze as the leader in personalization with a creative media relations program to codify leadership to break through the noise.​

​RESULT​

Dramatically and quickly elevated their coverage, both in terms of quality and quantity, including placements in MediaPost (Ray Shultz), Demand Gen Report (Marjorie Romeyn-Sanabria, Michael Rodriguez), MarketingCharts (Jami Lashbrook), MarTech Series, Destination CRM, ToolBox Marketing (Pooja Deshpande), The Record (Elly Yates-Roberts), AIthority and MarTech Advisor (Ameya Dusane).

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