Protecting Consumer Privacy ​

CHALLENGE​

ExpressVPN, one of the leading consumer VPN providers worldwide, tasked Bospar with increasing awareness of their company in the US. ​

​SOLUTION​
Bospar leveraged third-party research to show American’s thoughts on VPN usage, as well as leveraging data to highjack news opportunities, including the data privacy issues and streaming video viewing. The PR team also pitched company announcements and new product releases.​

​RESULT​
Bospar secured 200+ placements, including USA Today, Mashable, Slate, New York Times, Venturebeat, ZD Net, Bloomberg, Digital Trends, Yahoo! Sports, CNET and Sinclair Broadcasting syndication.​