PR launched Aleya Lab’s Contempo — the first app that offers real-time access to relevant political news and commentary. PR reached out to key influencers to secure feedback and endorsements, provided outreach to top-tier product reviewers, leveraged survey results to generate headlines, and forged a partnership and integration with Rock the Vote. PR secured 80,000+ broadcast impressions, as well as more than 25 online placements, including CNET, Network World and Talking New Media. In two weeks, Contempo reached more than 550,000 consumers on Facebook and 124,000 on Twitter.