conDati tasked PR with announcing both their company and recent funding, in addition to the launch of their flagship service, conDati Marketing Analytics. PR recommended a two-fold approach: create a company-focused press release to be pitched to business and funding media and a separate product-focused press release to be pitched to key marketing trade publications. PR secured 22 pieces of coverage in just three months, with over 31 million unique impressions in media outlets VentureBeat, Fortune, Inc., Marketing Land, Digital Journal, and MarTech Today.