Bospar encouraged Bio Bidet to adopt a research-driven approach to appeal to reporters and editors, and to increase its media coverage and profile with consumers. The research-driven approach to public relations enabled us to secure Bio Bidet’s first-ever television coverage. Our public relations services also placed Bio Bidet front-and-center with top-tier media at commerce and major consumer magazines in 2020 and beyond, leading to impressive media coverage and record-breaking sales for Amazon Prime Day 2020 and 2021 Black November/Cyber Week. 

And now Bio Bidet was ready to raise awareness and drive sales at the 2023 Prime Day event. However, a July 2023 Bio Bidet survey indicated that the vast majority (74%) of Americans have never used a bidet, although more than half (54%) of Americans would want to try one. This showed that while there is great interest in the bidet products, there is still legwork to do to get people beyond thinking about bidets and, as they say in the theater, put more butts in seats.

So, Bospar employed its public relations prowess and trademark Politely Pushy approach to get media coverage to ensure that Bio Bidet had market-leading awareness in the bidet arena and could convert more consumers into bidet owners through ongoing education and visibility.

To start, we reviewed Bio Bidet’s sales and competitor sales from last year, determined what garnered the most traction, and used that to inform our public relations pitching strategy. 

Based on this audit, our public relations pros determined that we could deliver even better results than last year if we pitched fewer sales. So, we decided to narrow this down for 2023 to ensure the greatest public relations campaign and media placement success. In addition to our media outreach, we partnered with an Amazon influencer and pre-planned for one of his Bio Bidet videos to post in time with Prime Day to further our visibility with consumers and media. 

In advance of Amazon Prime Day 2023, the Bospar public relations team engaged with key reporters at our target media outlets. We worked to build and strengthen relationships with these reporters and editors by offering to send them samples of Bio Bidet’s top products. At the same time, the Bospar public relations team did daily scans of which reporters and media outlets were producing pre-Prime Day coverage so that our media list was always up to date.

The public relations team at Bospar also informed target media of Bio Bidet Prime Day sales. Rather than trying to wow the media with a flashy pitch, we let the discount numbers speak for themselves. The thinking was that this public relations approach would keep things simple for busy commerce reporters who would undoubtedly be inundated with Prime Day 2023 pitches.