Transforming How Marketing is Run, Managed + Measured​

CHALLENGE​

At the peak of the pandemic, Allocadia, a leader in Marketing Performance Management, tasked Bospar with immediate amplification of brand awareness to get ahead of its competition and take position as the top resource for marketing and business leaders to remain agile and effectively manage their spend to continue driving business impact.​

​SOLUTION​
We implemented a multi-prong approach to increase the visibility of Allocadia, including the development of internal data, a steady cadence of thought leadership articles, product announcements, and newsjacking to showcase how Allocadia drives greater performance, increases ROI, and improves internal alignment with corporate goals. ​

​RESULT​
Since that engagement, PR secured over 75 pieces of coverage in outlets including Forbes, TheStreet, Yahoo!, Business News Daily, Entrepreneur, MediaPost, MartechSeries, Multichannel Merchant, and many others. ​

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