SAN FRANCISCO—April 12, 2017— Today the Business Intelligence Group (BIG) announced that Bospar, the boutique PR firm that puts tech companies on the map, has won the 2017 Public Relations and Marketing Excellence Awards for Campaign of the Year.
Bospar won the award on the strength of its work with cash back shopping site Ebates during the 2016 holiday shopping season. Bospar worked with Ebates to commission third-party research to determine consumer perceptions around holiday gifts and consumer behavior around the holidays. PR leveraged the data to create stories focusing on holiday shopping and developed story lines about the top gifts and top “stressors” of the holidays. The campaign generated more than 190 pieces of coverage, totaling 1.7 billion impressions and an ad equivalency of $26 million. The Bospar team secured coverage in major lifestyle, consumer, tech and personal finance outlets, including Yahoo!, AOL, CNN Money, Business Insider, USA Today, Mashable, TIME, NBC News and CBS News.
“The work we did for Ebates reflects Bospar’s philosophy that PR should be powerful and transformative for our clients,” said Bospar Principal Curtis Sparrer. “Our clients tell us that they don’t want umpteen PowerPoint decks that vogue strategy. They want results that can excite customers, investors and employees. Output matters.”
“Our judges were clear that Bospar deserves recognition for their ability to drive tangible and quantifiable business results through the creative use of communications,” said Maria Jimenez, director of the Business Intelligence Group. “On behalf of our staff and the judging panel we congratulate the entire team for their outstanding performance.”
Other 2017 Public Relations and Marketing Excellence Award winners include AMNHealthcare and IBM. For more information on the 2017 Public Relations and Marketing Excellence awards, visit https://www.bintelligence.com/pr-excellence/.
About Bospar
Bospar is a boutique tech PR firm featuring a team of highly seasoned professionals who exist to put tech companies on the map. Bospar’s principals include a longtime PR and tech industry guru, a former broadcast TV producer and award-winning media maven, a standout PR agency manager from the corporate side of a leading global law firm, and an executive with both large agency and public company credentials. Bospar’s larger team includes experts in both social and traditional media, financial and analyst relations, and public affairs. For more information, visit Bospar.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.