And the Winner Is: Why Having a Comprehensive Awards Program Is Important for PR Agencies

Submissions at Bospar
September 18, 2019
Award at Bospar

There’s no higher recognition for great work than winning an award—it means you’re the best at what you do.

There are awards for almost everything: Arts and Entertainment, Science, Journalism, Technology, Cooking, Sports, Business…you name it. This weekend, the Emmys are kicking off the entertainment awards season by celebrating exceptional work in television.

At Bospar, we take awards very seriously. In fact, we have an entire task force dedicated to creating content and submitting Bospar’s work with many of our clients, as well as submitting Bospar as an agency for awards that recognize excellence in PR.

As part of the Awards Task Force at Bospar, I’m currently helping prep our submission for PRWeek’s Best Small Agency. And with the Emmys this weekend, I thought this would be the perfect time to give a few tips about how to create a winning award submission for some of PR’s most prestigious awards:

Building a robust awards program takes work, and creating winning content is not easy. But it’s an integral part of an agency’s marketing efforts. And we’ve actually had potential clients come to us because of our award wins—so I’d say that’s even better than an Emmy!

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About the author

An agency veteran, Ali Nagy is a Bospar vice president specializing in developing creative media campaigns for clients in fintech, consumer tech, healthcare tech, and insurtech. When she’s not working, she’s a baseball and hockey mom of two boys, avid reader and wannabe Food Network star.



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