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San Francisco

Bospar PR Puts San Francisco Bay Area Companies on the Map

If you’re a San Francisco Bay Area company looking to boost your visibility, Bospar is your go-to public relations powerhouse. We don’t just get you noticed – we use PR to put you on the map.

At Bospar, we specialize in turning innovators into industry leaders and adding positive fuel to established companies’ fire with strategic media relations services, influencer marketing, bold thought leadership, brand reputation management and rock-solid crisis communications.

Whether you’re in need of B2B PR or want to reach a consumer audience, Bospar’s dynamic public relations professionals can work with you to create outstanding brand awareness campaigns and compelling press releases, social media postings and media pitches that help you land high-impact coverage in top-tier national outlets, influential tech trades, sector-specific publications and the most trusted local San Francisco media – empowering you to grow.

Our PR professionals, many of whom are based in the San Francisco area, know how to appeal to national, local San Francisco Bay Area and tech media in California and beyond. In fact, Bospar co-founder and principal Curtis Sparrer is a board member of The Society of Professional Journalists, Northern California and the San Francisco Press Club, of which he is president.

Here’s a small sampling of how our media know-how and relationships and Politely Pushy approach have yielded meaningful coverage for our clients to move their businesses forward.

For Berkeley, Calif.-based Raisewell Ventures, our tech PR agency secured on-camera interviews with Scott McGrew of KNTV-SF (NBC); morning and evening spots with journalist Kara St. Cyr and inclusion in segments with Reed Cowan, Julie Goodrich and Ryan Yamamoto of KPIX-TV. Bospar’s media outreach also lead to the client’s commentary and photo being featured in the SiliconANGLE article “Venture investors see DeepSeek accelerating AI market growth.”

Our PR pros have also delivered amazing results for many other Bay Area clients, including:

  • Alloy.ai, a San Francisco business helping brands overcome supply chain complexity
  • AppDirect, a San Francisco-based B2B subscription commerce platform company
  • Betterworks, a Menlo Park-based performance management business
  • Beyond, a San Francisco company catering to short-term rental managers and owners
  • Conversica, a San Mateo company providing conversational AI agent solutions
  • Healthline, a provider of health information, headquarters in San Francisco 
  • Instabug, an AI-powered mobile observability platform company out of San Francisco 
  • Landbase, a Mountain View firm offering the world’s smartest GTM automation platform 
  • LendingClub, a financial services company headquartered in San Francisco
  • MariaDB, a database innovator with headquarters in Silicon Valley and Ireland
  • Monte Carlo, a data observability unicorn operating out of San Franciso
  • NextFlex, a San Jose-based consortium advancing U.S. electronics manufacturing
  • Orby, an enterprise AI automation company based in Mountain View
  • San Francisco Pride, an organization educating the world on LGBTQ+ issues
  • SingleStore, a database management provider out of San Francisco
  • Soasta, a website and web application testing company based in Mountain View
  • VARO, a San Francisco company which is working to change banking as we know it
  • Yellowbrick, a data warehouse solution provider based in Mountain View

The B2B PR campaign that Bospar created and the funding story by reporter Kyle Wiggers of VentureBeat that Bospar secured for San Francisco-based Alembic also really moved the needle. The media coverage of this Bospar client, an innovative sales software startup, attracted the attention – and, ultimately, the business – of none other than NVIDIA CEO Jensen Huang. 

Bospar’s politely pushy outreach and our approach of using the client’s seed funding to talk about its innovation rather than just sharing a dollars-and-cents story, also yielded coverage about the California company in Bloomberg (Priya Anand reporting), Business Insider (Darius Rafieyan reporting) MarketWatch (Jon Swartz reporting), Daily Mail.com (Julie Jamot reporting and widespread syndication) and yet another VentureBeat article (Michael Nunez reporting).

Screenshot of Eric Chemi, Jon Swartz and Sharon Goldman from Press Play webinar.

Want to learn what Bospar can do for you?

Austin

Hook ‘Em: Why Austin Businesses Say Bospar’s PR is Alright, Alright, Alright

Austin is renowned for its tech scene, live music, leading university and just keeping it weird.

Some of the world’s best-known companies – including Dell, Tesla and Whole Foods – are headquartered in Austin, which experienced a 25% increase in tech company density between 2019 and 2023. Many other leading tech businesses – such as Apple, Atlassian, Cloudflare, Google, IBM, Oracle, Meta, NXP Semiconductors and Samsung – have major Austin operations. And now social media company X is building its new headquarters in Bastrop County, less than an hour from Austin, while SpaceX is reportedly planning to double its size next door.

It’s exciting to see Austin grow into a dynamic center of innovation, investment and talent. But it’s not easy to attract media attention when you have to compete with Bevo, Elon Musk, Longhorns superfan Matthew McConaughey, globally recognized events such as Austin City Limits (ACL) and South by Southwest (SXSW) and leading companies in Austin and beyond.

That’s where Bospar can help.

Bospar’s public relations professionals and PR strategies put companies on the map – whether they’re working to make their mark in the thriving Texas capital city, share their stories across the Lone Star State and/or get national or international media coverage to generate interest and business growth.

Do you compete in tech, healthcare, financial services, education or another industry vertical? Are you looking to launch a company out of stealth, become a category leader or launch a new product or service? Are you a startup working to attract investors, a rapidly-scaling company seeking more talent and visibility to get you to the next level or a well-established company looking to tell your success story and explain what amazing things you are planning to do next?

Whatever the case, Bospar is the right PR partner for you. 

Our award-winning PR agency provides B2B public relations that will get you recognized.

We have the PR strategies, relationships and sector-specific expertise to:

  • Help you craft messages that will resonate with the people you want to reach
  • Identify and connect you with industry experts for advice and validation
  • Secure media coverage that gets you in front of your target audiences
  • Craft articles, blogs, social posts and other content to spotlight your thought leadership
  • Prepare your executives and subject matter experts for on-camera and other interviews
  • Stand out at industry events and/or stage your own successful gatherings
  • Protect your reputation and effectively communicate in crisis situations

From strategic B2B PR campaigns to B2C public relations, Bospar is your go-to PR powerhouse.

Here are a few examples of media coverage Bospar has secured for Silicon Hills companies.

Abrigo

This Austin-based company provides AI-powered fraud detection software. 

In analyzing how we could elevate this company’s story, Bospar’s PR experts recognized that the cryptocurrency market was hitting new highs and noticed recent dramatic real-world developments, such as the $6.09 million GigaChad phishing scam. Our PR professionals leveraged these developments, and data revealing that 45% of Americans have been victims of financial fraud, to showcase the urgent need for an innovative fraud prevention solution.

Bospar’s strategic PR cemented the client’s reputation as a leading fraud prevention solution provider, ensuring it got the attention it deserved during peak holiday shopping/fraud season. 

Our compelling messaging, stellar relationships and politely pushy media outreach resulted in 37 pieces of coverage secured in just the first 48 hours, with a UVM exceeding 72 million. That included a video segment by Eben Brown of FOX News. The FOX News digital coverage alone produced 65 new LinkedIn followers, expanding the client’s visibility among key stakeholders.

Here is a small sampling of some of the other media results we secured for this Texas company:

Eagle Eye Networks

EEN brought in Bospar to build a B2B PR campaign that would expand its share of voice in the cloud-based video surveillance solutions space. This Austin-based company was keen on getting covered by mainstream media outlets and boosting the thought leadership of its dynamic CEO.

Here are a few examples of media coverage Bospar has secured for this B2B company:

  • CBS News (journalist Megan Cerullo reporting)
  • Fast Company (Bospar collaborated with the client to create this article and placed it)
  • WFLA-TV (journalist Walt Buteau reporting)

Futuri

This Bospar client, whose corporate headquarters is in Austin, provides AI-driven technology media companies use for content creation, audience engagement and monetization.

It was preparing to launch an innovative public safety solution poised to redefine emergency broadcasting, and it wanted to alert media and the world about this critical new resource.

Bospar came to the rescue with a strategic PR program to reach the client’s target audience. Our B2B public relations experts worked with the client to ensure we shared the news with the right local and national media at the right time in the right way. To maximize potential for national and local media coverage, the PR team recommended a live-streamed press conference.

Our PR strategy worked, leading to 73 media hits, including:

Thoughtful AI

This Austin company, which employs agentic AI to enable revenue cycle management automation, had a funding announcement and wanted to emphasize its new healthcare focus.

PR emphasized the client’s bold mission to fix a core part of the U.S. healthcare system, creating specialized pitches to appeal to healthcare publications and investor and tech media outlets.

Bospar’s B2B PR strategy and signature politely push approach resulted in media coverage in:

Our PR experts also placed and collaborated with the client to produce articles for:

  • Fast Company
  • Healthcare IT Today
  • HIT Consultant
  • MedCity News
  • Medical Economics
  • Physicians Practice
  • TechCrunch

The client’s share of voice shot up to No. 1!

This successful public relations campaign also contributed to these other client results:

  • 143% month-over-month growth in website traffic
  • 80% retention rate in active user traffic
  • A substantial increase in inbound leads following the announcement and coverage


Trace

Another Austin business, this one named Trace, wanted to use the power of PR to capture the attention of youth sports club directors and the enthusiastic parents of budding young athletes. 

Our PR team’s creative pitches and media outreach fielded great coverage, scoring stories by:

TrustRadius

Bospar engaged media by leveraging proprietary data from this Austin-based company’s HR Industry Trends Report, integrations with leading partners like LinkedIn and compelling commentary about the future of work, the Great Resignation and trends like self-service buying.

Our public relations expertise and efforts produced this and other media coverage:

  • Forbes (author Blake Morgan reporting)
  • Fox Business Radio (a CEO interview with widespread syndication)
  • MarTech Series (journalist Paroma Sen reporting)
  • VentureBeat
  • Many more

Want to explore what Bospar can do for you?


New York

Bospar’s Politely Pushy Public Relations Will Help Your Company Steal the Show

New York. 

The city of dreams.

If you can make it there, you can make it anywhere.

But to “make it,” you need to break out from the crowd and grab the spotlight.

Moving center stage will require you to do something new and exciting.

Even if you have that part covered, you can’t stop there.

You also need to share what’s new and special with the right people in the right way.

Enter Bospar, the politely pushy PR agency that puts clients in the center of the universe.

Our strategic public relations empower B2B companies and consumer businesses to shine via:

  • Integrated marketing and messaging – to tell your stories in compelling, consistent ways
  • Media training – to prepare your execs and experts to meet reporters and the world
  • Award-winning public relations – to secure valuable media interviews and coverage 
  • Industry analyst relations – to collect third-party insights and validation
  • Investor relations – to ensure current and potential investors see you in the best light
  • Employee engagement – to attract top talent and keep teams informed and excited
  • Social media and content creation services – to demonstrate your thought leadership
  • Crisis communications and reputation management – to overcome bumps in the road
  • Live events support – to get the greatest return from your own and industry conferences

Bospar’s PR experts will heighten your profile to help grow your business, whether you want to:

  • Attract investors, get acquired or go public through an IPO
  • Elevate your customers, employees and/or partners
  • Launch a new product, service or business
  • Win new business, drive sales and leapfrog the competition
  • Or just generally get people talking, thinking and spending

Here are some of the big wins that Bospar’s dynamic team of public relations professionals, many of whom call the Big Apple home, have delivered for New York-based companies.

Our incredible PR campaign for Neon involved installing and promoting the world’s first NFT vending machine in Times Square. This brought to life the company’s platform, which makes it easy to buy, sell and trade NFTs. This innovative public relations activation resulted in 882 placements in leading media outlets, including AP, Bloomberg (journalist Matt Levine reporting), CNN, Financial Times (journalist Chris Nuttall reporting), Gizmodo (journalist Asha Barbaschow reporting), The Guardian (journalist Wilfred Chan reporting), MSN (journalist Natasha Dailey reporting), New York Business Journal (journalist I-Chun Chen reporting), Reuters (journalist Elizabeth Howcroft reporting), The Street (journalist Colette Bennett reporting), Time Out New York (journalist Anna Rahmanan reporting), USA Today, Yahoo! (journalist Yael Bizouati-Kennedy reporting) and ZDNet (journalist Jonathan Greig reporting).

Bospar also secured mind-blowing media coverage for AtomicMind, a New York-based edtech coaching company. That included broadcast spots with a long list of media outlets throughout the U.S., inclusion in a Newsmax article (journalist Paul deLespinasse reporting), multiple Forbes stories, coverage in The Los Angeles Times (journalist Terea Watanabe reporting) and a bylined article in The Hill, which generated syndications to more than 10 other outlets including MSN.

Our PR pros leveraged the CrowdStrike outage to insert Bospar client Parametrix Insurance into the conversation by providing insights about the financial impact of the event. This successful PR campaign alone secured an astounding 762 stories in one just month. Media outlets covering our client, a digital business interruption risk solution provider, included CNBC’s Squawk Box (journalist Arabile Gumede reporting), CNN (journalist Brian Fung reporting), MarketWatch (journalist Weston Blasi reporting), New York Post (journalist Taylor Herzlich reporting), Reuters (journalist James Pearson reporting) and an impressively long list of other earned media.

For Bit Digital, a New York high-performance computing infrastructure platform company, we secured placements in such outlets as BlockTribune (journalist David Pimentel reporting), Coindesk, StreetInsider.com and Yahoo! Finance (journalist Zack Voell reporting). Bospar’s strategic PR efforts also enabled New York-based 1010data, a decision science and data management company to increase its year-over-year media coverage by 129%.

The PR experts at Bospar helped Collibra, which provides unified governance for data and AI, navigate a new funding announcement during the pandemic. We pivoted from focusing on growth, creating and pitching a press release signaling the client’s stability and ability to help companies better understand, trust and use their data. Our media outreach led to interviews with Business Insider (Ashley Stewart reporting), TechCrunch and VentureBeat (Manasa Gogineni reporting), as well as Axios (Dan Primack reporting) CRN (Rick Whiting reporting), SiliconANGLE (Betsy Amy-Vogt reporting) and many other leading media outlets.

The public relations program we built for Gloat’s funding round also delivered top-tier coverage. That included articles about the HRtech employee mobility platform company in media outlets such as Axios, Business Insider (journalist Aman Kidwai reporting), Crunchbase, Forbes (journalist Deborah Lovich reporting), Fortune, TechCrunch, VentureBeat and Yahoo Finance. 

We have so many amazing stories to share about how we have made PR magic for clients. companies. Here are some of the other New York clients with whom we’ve collaborated:

  • FindMine, which does AI-powered content creation for retailers and brands
  • Fluent, a commerce media solutions company
  • Growthspace, an AI-based matching service for personalized skill development
  • Intenseye, a workplace safety platform provider
  • Kinetick Healthcare Solution, a Long Island City-based provider of technology solutions for the healthcare transportation industry
  • Mark43, a public safety operations platform provider
  • Matrix Rental Solutions, a tenant analysis fintech platform
  • Mulberry, an ecommerce insurance business 
  • Paul Smith’s College, an educational institution in the Adirondacks
  • PowerToFly, a talent platform provider
  • Prepared 911, which equips emergency responders with AI-powered solutions
  • Regal Voice Inc., a customer-centric contact center software provider
  • Riskified, an ecommerce fraud prevention solution provider
  • Shindig Inc., a video chat platform company
  • Smartling Inc., which uses AI for language translation
  • Team8, a venture group specializing in enterprise technology, data, AI, cybersecurity
  • Text IQ, a B2B technology company managing and mitigating risks in enterprise data
  • Vast Data, one of the many data platform companies Bospar has served

Additionally, Bospar has secured New York media placements for clients not based in New York– such as WNBC TV stories for LendingClub (fintech) and Supplyframe (supply chain). Bospar has also secured interviews with Jane King, who provides TV broadcast reports from the NASDAQ MarketSite. King of LilaMax Media has done on-camera interviews with such Bospar clients as Ideal Living (wellness), SHL (hiring and talent management) and SupportNinja (outsourcing).

In the city that never sleeps, Bospar will work tirelessly to get your name in lights – whether you have dreams of appearing in New York media or yearn for international, national, local, tech and/or sector- or domain-specific media coverage to open more eyes to the value you deliver.

Want to learn what Bospar can do for you?