A Glimpse Into the 2021 Social Media Journey

Glimpse at Bospar
January 20, 2021

A Glimpse Into the 2021 Social Media Journey

With a crazy year full of change and surprise behind us, there’s one thing that’s remained constant and at the forefront of our lives: social media. 2020 has shown us, perhaps more than any other year, the power of our voice through social platforms. 

An article from Hootsuite reflects on the past year, stating: “A dramatic uptick in social media use presented a huge number of new opportunities for brands this year — but many missed the mark by jumping in too soon. Smart brands sat back and listened, then won with creative, original ways of fitting into the social conversation to break through the wall of indifference.” 

Now that many organizations have learned to master their brand voice and build customer experiences through social media, the year ahead looks bright. Here are a few trends we’ll see in 2021. 

Influencers will become vital to B2B

The influencer world is no longer only for beauty products and fashion trends! Thought leaders from all industries have built loyal followings, creating an opportunity for organizations of all kinds to create connections and amplify their brand.

Here at Bospar, we’ve witnessed the power of influencers firsthand. Our programs have built relationships with thought leaders from the ground up, resulting in strong partnerships — and impressive social metrics!

Content needs to be unique and diverse

Videos, stories, gifs, polls…the list goes on! Users love a feed filled with mixed content and visuals. “A reported 85% of internet users watch video content online every month, making it one of the most effective ways to reach people,” a Forbes article claims. By incorporating all kinds of content, your profile stays relevant and interesting.

As a social media team deep in the weeds of social content creation, we’re always trying out new types of content. Recently, we’ve found success in utilizing Twitter polls. The creativity here is endless — allowing you to ask any question with fun multiple choice answers. Driving responses from your audience is always a great way to position your brand as an expert, AND it boosts engagement at the same time.

Get used to our social-centered world

At the end of the day, the goal of your social feed is to drive engagement — whether that comes from likes and follows or clicks and purchases. You want your followers to stop what they’re doing and pay attention to the message you’re sending. Social media is here for the long haul and will constantly present new and exciting ways to get your brand out there! It’s time we get used to 24×7 social media feeds seeping their way into our lives.

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About the author

Sarah Woelfel is a social media specialist with experience creating, managing and optimizing social profiles across dozens of channels and verticals. As an account manager on Bospar’s social team, Sarah helps clients — from cybersecurity and DBaaS to healthcare and enterprise tech — find their voices on social and build relationships with target audiences. She’s an expert in managing crises on social media and adapting to the ever-changing social landscape. Sarah has a degree in Strategic Communications and Digital Business from Miami University and currently lives in Chicago.



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