AI & Data Analytics
Media will only cover your AI and data story if you can show impact.
The AI and data landscape is increasingly complex and your PR partner should be deep-diving into every corner of the conversation — understanding the technologies, analyzing the issues, and finding the compelling angles to prove your company’s AI value and differentiation.
Media are digging into hard questions across the sector:
- Are product X and company Y just more AI hype OR are they offering actual ROI?
- Do they have use cases that are demonstrating real value right now and that are scaling to solve real pain points?
- What do the latest developments in the AI LLM, copilot, search, infrastructure and mobile app races mean?
- What about the latest round of AI bills in the U.S., global regulations and stakeholder lobbying?
- In this divisive election cycle, AI tech and venture battlelines are drawn with powerhouses on both sides — how will this impact enterprises? SMBs? Startups? The financial sector? The public?
- With dozens of prominent news stories and facts surfacing about unsustainable strain on the energy grid, can AI expansion persist without the juice feeding it?
- What of the powerful monopoly on high-performance AI chips?
- Are we running out of high-quality datasets? Is prompt engineering surging or being replaced? How effective is RAG v. fine-tuning?
- Are AI-powered defenses keeping up with the variety and voraciousness of AI-powered cyber threats?
Your business may have rolled out successful AI that’s earning revenue, but media will only cover it if you can tell an “impact” story. How are you impacting the world? The economy? People’s lives?
We’ll help you break through the noise. Our clients’ success stories show how.
2030: The market is expected to reach $1.3 trillion, growing at a CAGR of 36.6%
Businesses today understand that driving awareness of their AI innovations is now crucial.
But breaking through the noise in a crowded field of AI companies and messages is a challenge.
Bospar helps companies break through the noise with differentiated AI ideas and PR campaigns.
For example, for Bospar client Standigm, whose workflow AI system can identify first-in-class lead compounds within an average of seven months, a gen AI pitch was the right PR prescription. Tapping into the hot trends of gen AI and ChatGPT enabled Bospar’s PR professionals to tie the client’s story into the news of the day and the stories every reporter seemed to be pursuing to get the company news coverage.
This successful PR strategy enabled the PR team to secure earned media coverage for the client in Nature.
That media coverage syndicated to the Head Topics website. This successful PR and marketing campaign also resulted in coverage in Becker’s Hospital Review, BioWorld, Forbes, Health IT Answers, MobiHealthNews, Pharmaceutical Executive and Spiceworks for a 612,915,529 total UVM.
For Conversica, the leader in AI-powered conversations, Bospar developed funding messaging and corporate positioning, pre-pitched funding news and company stats, reviewed and edited bios and other company collateral, offered executive interviews under embargo to generate excitement and secure stories for launch day, and leveraged popular culture in contributed content. Bospar’s PR efforts secured Conversica coverage in CNBC, Forbes, Fortune, Inc., TechCrunch, VentureBeat and many other leading business and tech media outlets.
Bospar also makes coverage happen for companies such as Alloy.ai, which employs AI to provide valuable insights. This particular client helps consumer brands to overcome supply chain complexity, save time and sell more of their products via SKU store-level insights. While the company had many household brands as its customers, Alloy.ai wanted greater media visibility. Bospar delivered through digital content creation, newsjacking and by pitching media.
In addition to pitching client news, we work hard to stay informed about hot technologies like AI and new trends in journalism – and to stay close with top reporters and editors in the media.
For example, Bospar recently worked with the San Francisco Press Club to convene an extensive, impressive group of top journalists at Microsoft’s campus in Mountain View, Calif. The AI + Journalism panel, introduced by Bospar’s own Curtis Sparrer, assembled reporters from Bloomberg, VentureBeat, WIRED and beyond to discuss the AI tsunami, weigh the pros and the cons of AI, and reveal which media outlets are using generative AI to write stories today.
Bospar also commissioned a survey to explore consumer opinions on Google’s new SGE while browsing feature, which uses AI to provide readers with bulleted lists summarizing news stories to give readers a taste of the news without them needing to even click on and read the stories.
Plus, Bospar Press Play held the “How AI in Search is Changing Journalism” webinar to discuss the survey results with MarketWatch senior reporter John Swartz and VentureBeat senior writer Sharon Goldman. Bospar’s Eric Chemi, a former CNBC and Bloomberg reporter, moderated.
We wrote a Bospar Blog in advance of the interview and our human team of content creation experts wrote Q&A-style blogs based on the commentary that Swartz and Goldman shared.
This approach of doing everything from generating a survey, to issuing a survey press release, hosting an event, building relationships with top reporters, and generating a steady cadence of content is also indicative of what Bospar’s public relations campaigns for clients can look like.
Need help crafting and sharing your AI story and breaking through the noise about gen AI?
Bospar has its finger on the pulse of what’s happening in AI. We’re here to generate results.
Bospar’s PR efforts secured Conversica coverage in CNBC, Forbes, Fortune, Inc., TechCrunch and VentureBeat.
