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Hook ‘Em: Why Austin Businesses Say Bospar’s PR is Alright, Alright, Alright

Austin is renowned for its tech scene, live music, leading university and just keeping it weird.

Some of the world’s best-known companies – including Dell, Tesla and Whole Foods – are headquartered in Austin, which experienced a 25% increase in tech company density between 2019 and 2023. Many other leading tech businesses – such as Apple, Atlassian, Cloudflare, Google, IBM, Oracle, Meta, NXP Semiconductors and Samsung – have major Austin operations. And now social media company X is building its new headquarters in Bastrop County, less than an hour from Austin, while SpaceX is reportedly planning to double its size next door.

It’s exciting to see Austin grow into a dynamic center of innovation, investment and talent. But it’s not easy to attract media attention when you have to compete with Bevo, Elon Musk, Longhorns superfan Matthew McConaughey, globally recognized events such as Austin City Limits (ACL) and South by Southwest (SXSW) and leading companies in Austin and beyond.

That’s where Bospar can help.

Bospar’s public relations professionals and PR strategies put companies on the map – whether they’re working to make their mark in the thriving Texas capital city, share their stories across the Lone Star State and/or get national or international media coverage to generate interest and business growth.

Do you compete in tech, healthcare, financial services, education or another industry vertical? Are you looking to launch a company out of stealth, become a category leader or launch a new product or service? Are you a startup working to attract investors, a rapidly-scaling company seeking more talent and visibility to get you to the next level or a well-established company looking to tell your success story and explain what amazing things you are planning to do next?

Whatever the case, Bospar is the right PR partner for you. 

Our award-winning PR agency provides B2B public relations that will get you recognized.

We have the PR strategies, relationships and sector-specific expertise to:

  • Help you craft messages that will resonate with the people you want to reach
  • Identify and connect you with industry experts for advice and validation
  • Secure media coverage that gets you in front of your target audiences
  • Craft articles, blogs, social posts and other content to spotlight your thought leadership
  • Prepare your executives and subject matter experts for on-camera and other interviews
  • Stand out at industry events and/or stage your own successful gatherings
  • Protect your reputation and effectively communicate in crisis situations

From strategic B2B PR campaigns to B2C public relations, Bospar is your go-to PR powerhouse.

Here are a few examples of media coverage Bospar has secured for Silicon Hills companies.

Abrigo

This Austin-based company provides AI-powered fraud detection software. 

In analyzing how we could elevate this company’s story, Bospar’s PR experts recognized that the cryptocurrency market was hitting new highs and noticed recent dramatic real-world developments, such as the $6.09 million GigaChad phishing scam. Our PR professionals leveraged these developments, and data revealing that 45% of Americans have been victims of financial fraud, to showcase the urgent need for an innovative fraud prevention solution.

Bospar’s strategic PR cemented the client’s reputation as a leading fraud prevention solution provider, ensuring it got the attention it deserved during peak holiday shopping/fraud season. 

Our compelling messaging, stellar relationships and politely pushy media outreach resulted in 37 pieces of coverage secured in just the first 48 hours, with a UVM exceeding 72 million. That included a video segment by Eben Brown of FOX News. The FOX News digital coverage alone produced 65 new LinkedIn followers, expanding the client’s visibility among key stakeholders.

Here is a small sampling of some of the other media results we secured for this Texas company:

Eagle Eye Networks

EEN brought in Bospar to build a B2B PR campaign that would expand its share of voice in the cloud-based video surveillance solutions space. This Austin-based company was keen on getting covered by mainstream media outlets and boosting the thought leadership of its dynamic CEO.

Here are a few examples of media coverage Bospar has secured for this B2B company:

  • CBS News (journalist Megan Cerullo reporting)
  • Fast Company (Bospar collaborated with the client to create this article and placed it)
  • WFLA-TV (journalist Walt Buteau reporting)

Futuri

This Bospar client, whose corporate headquarters is in Austin, provides AI-driven technology media companies use for content creation, audience engagement and monetization.

It was preparing to launch an innovative public safety solution poised to redefine emergency broadcasting, and it wanted to alert media and the world about this critical new resource.

Bospar came to the rescue with a strategic PR program to reach the client’s target audience. Our B2B public relations experts worked with the client to ensure we shared the news with the right local and national media at the right time in the right way. To maximize potential for national and local media coverage, the PR team recommended a live-streamed press conference.

Our PR strategy worked, leading to 73 media hits, including:

Thoughtful AI

This Austin company, which employs agentic AI to enable revenue cycle management automation, had a funding announcement and wanted to emphasize its new healthcare focus.

PR emphasized the client’s bold mission to fix a core part of the U.S. healthcare system, creating specialized pitches to appeal to healthcare publications and investor and tech media outlets.

Bospar’s B2B PR strategy and signature politely push approach resulted in media coverage in:

Our PR experts also placed and collaborated with the client to produce articles for:

  • Fast Company
  • Healthcare IT Today
  • HIT Consultant
  • MedCity News
  • Medical Economics
  • Physicians Practice
  • TechCrunch

The client’s share of voice shot up to No. 1!

This successful public relations campaign also contributed to these other client results:

  • 143% month-over-month growth in website traffic
  • 80% retention rate in active user traffic
  • A substantial increase in inbound leads following the announcement and coverage


Trace

Another Austin business, this one named Trace, wanted to use the power of PR to capture the attention of youth sports club directors and the enthusiastic parents of budding young athletes. 

Our PR team’s creative pitches and media outreach fielded great coverage, scoring stories by:

TrustRadius

Bospar engaged media by leveraging proprietary data from this Austin-based company’s HR Industry Trends Report, integrations with leading partners like LinkedIn and compelling commentary about the future of work, the Great Resignation and trends like self-service buying.

Our public relations expertise and efforts produced this and other media coverage:

  • Forbes (author Blake Morgan reporting)
  • Fox Business Radio (a CEO interview with widespread syndication)
  • MarTech Series (journalist Paroma Sen reporting)
  • VentureBeat
  • Many more

Want to explore what Bospar can do for you?


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