​CHALLENGE​

Bospar was tasked by OTG to help launch an Amazon-powered checkout-free shopping experience. The “Just Walk Out” technology was set to launch at a CIBO Express store in Newark Liberty’s Terminal C on March 16 2020 – the same week US State Department raised its global travel advisory to Level 4 effectively banning all international travel. ​

​SOLUTION​

The PR effort would need to go on without the actual store opening. PR pivoted the messaging to focus on touchless technologies that would make travel safer – once it returned. ​

​RESULT​

Secured coverage of the Amazon partnership in The Wall Street Journal, Vox, MarketWatch, Forbes, TechCrunch, VentureBeat, Business Insider, ZDNet and MSN as well as travel and retail trades like Skift.​