New York

Bospar’s Politely Pushy Public Relations Will Help Your Company Steal the Show

New York. 

The city of dreams.

If you can make it there, you can make it anywhere.

But to “make it,” you need to break out from the crowd and grab the spotlight.

Moving center stage will require you to do something new and exciting.

Even if you have that part covered, you can’t stop there.

You also need to share what’s new and special with the right people in the right way.

Enter Bospar, the politely pushy PR agency that puts clients in the center of the universe.

Our strategic public relations empower B2B companies and consumer businesses to shine via:

  • Integrated marketing and messaging – to tell your stories in compelling, consistent ways
  • Media training – to prepare your execs and experts to meet reporters and the world
  • Award-winning public relations – to secure valuable media interviews and coverage 
  • Industry analyst relations – to collect third-party insights and validation
  • Investor relations – to ensure current and potential investors see you in the best light
  • Employee engagement – to attract top talent and keep teams informed and excited
  • Social media and content creation services – to demonstrate your thought leadership
  • Crisis communications and reputation management – to overcome bumps in the road
  • Live events support – to get the greatest return from your own and industry conferences

Bospar’s PR experts will heighten your profile to help grow your business, whether you want to:

  • Attract investors, get acquired or go public through an IPO
  • Elevate your customers, employees and/or partners
  • Launch a new product, service or business
  • Win new business, drive sales and leapfrog the competition
  • Or just generally get people talking, thinking and spending

Here are some of the big wins that Bospar’s dynamic team of public relations professionals, many of whom call the Big Apple home, have delivered for New York-based companies.

Our incredible PR campaign for Neon involved installing and promoting the world’s first NFT vending machine in Times Square. This brought to life the company’s platform, which makes it easy to buy, sell and trade NFTs. This innovative public relations activation resulted in 882 placements in leading media outlets, including AP, Bloomberg (journalist Matt Levine reporting), CNN, Financial Times (journalist Chris Nuttall reporting), Gizmodo (journalist Asha Barbaschow reporting), The Guardian (journalist Wilfred Chan reporting), MSN (journalist Natasha Dailey reporting), New York Business Journal (journalist I-Chun Chen reporting), Reuters (journalist Elizabeth Howcroft reporting), The Street (journalist Colette Bennett reporting), Time Out New York (journalist Anna Rahmanan reporting), USA Today, Yahoo! (journalist Yael Bizouati-Kennedy reporting) and ZDNet (journalist Jonathan Greig reporting).

Bospar also secured mind-blowing media coverage for AtomicMind, a New York-based edtech coaching company. That included broadcast spots with a long list of media outlets throughout the U.S., inclusion in a Newsmax article (journalist Paul deLespinasse reporting), multiple Forbes stories, coverage in The Los Angeles Times (journalist Terea Watanabe reporting) and a bylined article in The Hill, which generated syndications to more than 10 other outlets including MSN.

Our PR pros leveraged the CrowdStrike outage to insert Bospar client Parametrix Insurance into the conversation by providing insights about the financial impact of the event. This successful PR campaign alone secured an astounding 762 stories in one just month. Media outlets covering our client, a digital business interruption risk solution provider, included CNBC’s Squawk Box (journalist Arabile Gumede reporting), CNN (journalist Brian Fung reporting), MarketWatch (journalist Weston Blasi reporting), New York Post (journalist Taylor Herzlich reporting), Reuters (journalist James Pearson reporting) and an impressively long list of other earned media.

For Bit Digital, a New York high-performance computing infrastructure platform company, we secured placements in such outlets as BlockTribune (journalist David Pimentel reporting), Coindesk, StreetInsider.com and Yahoo! Finance (journalist Zack Voell reporting). Bospar’s strategic PR efforts also enabled New York-based 1010data, a decision science and data management company to increase its year-over-year media coverage by 129%.

The PR experts at Bospar helped Collibra, which provides unified governance for data and AI, navigate a new funding announcement during the pandemic. We pivoted from focusing on growth, creating and pitching a press release signaling the client’s stability and ability to help companies better understand, trust and use their data. Our media outreach led to interviews with Business Insider (Ashley Stewart reporting), TechCrunch and VentureBeat (Manasa Gogineni reporting), as well as Axios (Dan Primack reporting) CRN (Rick Whiting reporting), SiliconANGLE (Betsy Amy-Vogt reporting) and many other leading media outlets.

The public relations program we built for Gloat’s funding round also delivered top-tier coverage. That included articles about the HRtech employee mobility platform company in media outlets such as Axios, Business Insider (journalist Aman Kidwai reporting), Crunchbase, Forbes (journalist Deborah Lovich reporting), Fortune, TechCrunch, VentureBeat and Yahoo Finance. 

We have so many amazing stories to share about how we have made PR magic for clients. companies. Here are some of the other New York clients with whom we’ve collaborated:

  • FindMine, which does AI-powered content creation for retailers and brands
  • Fluent, a commerce media solutions company
  • Growthspace, an AI-based matching service for personalized skill development
  • Intenseye, a workplace safety platform provider
  • Kinetick Healthcare Solution, a Long Island City-based provider of technology solutions for the healthcare transportation industry
  • Mark43, a public safety operations platform provider
  • Matrix Rental Solutions, a tenant analysis fintech platform
  • Mulberry, an ecommerce insurance business 
  • Paul Smith’s College, an educational institution in the Adirondacks
  • PowerToFly, a talent platform provider
  • Prepared 911, which equips emergency responders with AI-powered solutions
  • Regal Voice Inc., a customer-centric contact center software provider
  • Riskified, an ecommerce fraud prevention solution provider
  • Shindig Inc., a video chat platform company
  • Smartling Inc., which uses AI for language translation
  • Team8, a venture group specializing in enterprise technology, data, AI, cybersecurity
  • Text IQ, a B2B technology company managing and mitigating risks in enterprise data
  • Vast Data, one of the many data platform companies Bospar has served

Additionally, Bospar has secured New York media placements for clients not based in New York– such as WNBC TV stories for LendingClub (fintech) and Supplyframe (supply chain). Bospar has also secured interviews with Jane King, who provides TV broadcast reports from the NASDAQ MarketSite. King of LilaMax Media has done on-camera interviews with such Bospar clients as Ideal Living (wellness), SHL (hiring and talent management) and SupportNinja (outsourcing).

In the city that never sleeps, Bospar will work tirelessly to get your name in lights – whether you have dreams of appearing in New York media or yearn for international, national, local, tech and/or sector- or domain-specific media coverage to open more eyes to the value you deliver.

Want to learn what Bospar can do for you?